Management
Lace Couriers is managed and operated by Karima Mazari, who is also the owner. With 22 years experience in the airfreight industry, she is responsible for the everyday management of the business. She started her career in 1982 with Ace Haniel as a domestic airfreight clerk and in 1987 moved to Ace Express as a sales consultant. Here she gained all the necessary experience to perform all major airfreight duties and was subsequently promoted to Marketing Director's assistant in 1991. In 1993 she started Euphrates Consultants cc with three other members, offering independent freight consultancy regarding the handling of cargo. Since then, Karima has attended a number of management and marketing skill courses, offered by South African Airways and other academic institutions.
Incorporation
In terms of the Close Corporation Act of 1984, Lace Couriers cc was incorporated as a registered South African business in October 1995.
Marketing:
Services Offered:
Lace Couriers offers professional road & air freight services (collections and deliveries) and freight insurance broking to large corporate clients, but also cater for SME's and entrepreneurs. Regardless of the company's size, Lace Couriers will always be professional and courteous.
Target Market:
Lace Courier targets mainly established, corporate businesses who are supportive of the development of small businesses in South Africa . Karima Mazari has personally made contact with potential clients, to establish their attitude towards dealing with relatively small freight companies, such as Lace Couriers.
Among others, our clientele include
The Foschini Group, Zenith Pharmaceuticals, Adcock Ingram Pharmaceuticals, Pharmafrica, Somchem etc.
Competitive Advantage:
As a relatively small freight company showing major potential, we are constantly in competition with the biggest rivals in the freight business like XPS, Sun Couriers, Trencor etc. This causes Lace Couriers to constantly enhance our skills, knowledge and personal service in the industry and in turn offering our clients only the best in service, expertise and new development.
Management has kept a tight control on the operation ensuring that the growth does not outstrip the capability of the operation. Our management strength lies in the full-proof systems we have perfected and as a result we are able to provide a more reliable service to all our client.
Conclusion:
Through her active networking, Karima Mazari has built up excellent relationships with large companies and enjoyed large scale success in operating a freight business.
Continued support and past performance is sufficient cause to put Lace Couriers to the test. Be it light or heavy duty, Lace Couriers will always operate at 110% efficiency. We are proud to state that the quality of personal service shall indeed prove to be a pleasurable experience.
